Roxy has captured the imagination of a whole new generation of young women.
Quiksilver launched ROXY in 1991 in America, initially with a range of
swimwear. In 1992 the swim line was followed with the introduction of
sportswear, denim and snow-wear.
In 1993 the ROXY logo, two Quiksilver logos mirrored to form a heart
shape, was born, along with the ROXY signature girl's boardshort.
Inspired by the women's outrigger team and the women's surf team in
Hawaii, ROXY became the answer for girls who were looking for a
boardshort cut for them, that achieved the same levels of flexibility
and fit that men's shorts offered.
In 1994 the ROXY surf team was created with Lisa Anderson who won her first
world title in the same year. In 1995 ROXY introduced accessories and
eyewear. This was the first year the ROXY Quiksilver women's pro was
held in Hawaii. This is the crowning event on the women's world
championship tour circuit.
Quiksilver
in Australia has continued this tradition by announcing the ROXY
Quiksilver women's pro, to be held annually on Queensland's gold coast.
In 1996 ROXY made its fashion week debut at the Girls Rule show in New
York. Watches and footwear became immediately successful new lines. The
ROXY surf team was expanded to include not only young women surfers, but
snowboarders, and wakeboarders as well.
1999 sees ROXY being launched in Australia the birthplace of Quiksilver,
at the inaugural ROXY Quiksilver pro, and the introduction of ROXY
"hula scent" continues an unfolding tradition of innovation
and sales growth.
A soulful, spiritual and youthful vibe defines ROXY and the heart logo.
